When I started down the road of cleaner and safer, my focus was food related.

But I quickly realized to live my best life I had to think about what I was putting on my body.

Never once did I bat an eyelash at the thought of my disposable makeup removing cloths weren’t safe for my skin and eyes.

Enter Beautycounter.

I’m so excited to have a safer, high performing formula to remove my eye makeup. It works perfect for waterproof and long-wearing mascara and eye shadows. But it’s free of silicones and mineral oils.

It uses the power of coconut and macadamia oils to break down pigments and cornflower extract to soothe delicate skin. Safe for sensitive eyes and contact lens wearers, too

This is an easy way to introduce yourself to Beautycounter and its mission without giving up all the things you currently love. Safer beauty starts with a choice. And I can’t think of a better one than this one.

Start small with our Instant Eye Makeup Remover. Then add in a Charcoal Cleansing Bar to try out a best seller and a favorite of mine for skin care. Then try our new Volumizing Mascara.

One piece at a time. Safer beauty with each step.